Up in the Air's Quest for Coors

In less than a month — February 2 to be exact —  the nominations for the 82nd Annual Academy Awards will be announced. This year’s competition is expected to be particularly intense, however some critics believe that the race for Best Picture will come down to James Cameron’s Avatar and Jason Reitman’s Up in the Air. It’s the age-old "revolutionary technology" vs. “textured filmaking” battle to the death tale. 

I’ve seen each film and have my personal opinion but that’s not what this blog is about. In fairness to both, there is one crucial — and I’m willing to bet unnoticed — element that the Academy should consider before making a fully-informed Best Picture decision. It's for them I write this post to hopefully shed light moving forward on what I call Up in the Air's Budweiser Quest for Coors storyline.

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