Way before George Clooney lent his voice to Budweiser, the late Ed McMahon was the spokesman for the King of Beers. Watch/listen to the 1976 commercial below to hear Mr. McMahon provide insight into Budweiser's history; specifically how it was created nearly century ago by "people that really cared about things, like brewing a quality beer, no matter what the cost." Of course, no Budweiser commercial would be complete without mention of Beachwood aging, a magical phrase that makes an appearance at the end of the spot. Consider us sold.
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In less than a month — February 2 to be exact — the nominations for the 82nd Annual Academy Awards will be announced. This year’s competition is expected to be particularly intense, however some critics believe that the race for Best Picture will come down to James Cameron’s Avatar and Jason Reitman’s Up in the Air. It’s the age-old "revolutionary technology" vs. “textured filmaking” battle to the death tale.
I’ve seen each film and have my personal opinion but that’s not what this blog is about. In fairness to both, there is one crucial — and I’m willing to bet unnoticed — element that the Academy should consider before making a fully-informed Best Picture decision. It's for them I write this post to hopefully shed light moving forward on what I call Up in the Air's Budweiser Quest for Coors storyline.