Silicon Valley's New Pitchman
Thursday, July 22, 2010 at 2:10PM
WViT in Adam Lisagor, Billy Mays, Birdhouse, Flipboard, Jack Dorsey, Lonelysandwich, Pitchmen, Silicon Valley, Square, Twitter, You Look Nice Today

Flipboard, the new “personalized, social magazine” for the iPad officially launched yesterday to some nice reviews all around. (We concur, the app is quite cool.) 

But this post isn't about Flipboard; you can find plenty of info on why it's awesome, why it's a flop, or whether or not it's legal elsewhere. This is about the uber-relaxed, seated man featured in the demo video, Adam Lisagor — A.K.A. Lonelysandwich — who can also be heard on the You Look Nice Today podcast. He's kind of a big deal on the Internet.

Mr. Lisagor, 32, previously edited televsion commercials and worked on visual effects for for films. He now creates videos for tech companies that are intended to demonstrate how their newfangled product works. 

Check out this video Lisagor made for Flipboard — he's the antithesis of Billy Mays.  

Not your typical pitchman right? Mr. Lisagor is sitting on a couch, he has a mellow delivery — an anti-pitch pitch. CNET described the style as "overly smug," and Kara Swisher at All Things Digital called him an "unusually sleepy demoer." But that's the point, Lisagor is just a dude — maybe a friend of a friend or some guy that you saw at the MGMT or JoCo show the other night.  

But there is another reason why he might seem familiar. Lisagor also starred in two demo videos for Square, the new (equally buzzed about) platform creeated by Twitter co-founder Jack Dorsey. What is Square you ask? Watch and learn. 

So what do these two products have in common besides demos with prominently featured couches? They're both "really cool." It's 2010, Flipboard and Square don’t need some over-the-top pitcher shilling their stuff, just some dude to show how it’s done. After all, it ain't a ShamWow. The attitude is, "just check it out. You'll like it. And if you don't? Whatever, your loss." 

Here's one more demo for Birdhouse, a notepad app for Twitter that was designed by Mr. Lisagor. Sadly, there isn't a couch but there are occasional cameos from a few geek icons.


And finally, watch this interview from SXSW to learn more about the man who you'll likely be seeing a lot more of in the future. 

Article originally appeared on Whose Voice? (
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